Slide background

Telosity \\ tel-os-sit-ee \\ (noun) - The intentional movement of a business toward telos (its purpose-for-others) through brand and company culture.

+ Find out more on ogilvydo.com +

Slide background

Free eBook to help you change business for the better -- For Goodness' Sake: Satisfy the Hunger for Meaningful Business -- jointly published with Ogilvy & Mather.

+ Get your copy today +

Slide background

Get context and insights on the relationship between purpose, brand and culture in our series with Ogilvy & Mather.

+ Find more insights at ogilvydo.com +

Slide background

Chart a course toward a purposeful enterprise - the wind is at your back. Get help from our free eBook.

+ Get your copy today +


Telosity \\ tel-os-sit-ee \\ (noun) - The intentional movement of a business toward telos (its purpose-for-others) through brand and company culture.

Thoughts on Purpose in Business

Where's the Money Going?

Willie Sutton was a man of singular talent: he robbed banks.  Despite his questionable career choice, he was quite successful, and has a powerful lesson for us today. Once, after he was apprehended, Mr. Sutton was asked a penetrating question ­– “why do you rob banks?”  “Because that is where... (Read more)


“Short-Termism”

“What felled mighty Kodak was not Sony, Canon or even Apple – fierce competitors though they were. Rather, Kodak was brought first to dismissal from the Dow Jones, and then eventually to its knees, not by competitors but its owners, the shareholders. Make no mistake: This was a suicide.” (Read more)


"Nothing personal, it's just business"

We may not have done it consciously, but we have the kinds of businesses that we have chosen. Perhaps it is as much by default as by intention, but we have really never asked businesses to behave as we expect other persons to behave – with some meaningful obligations toward... (Read more)


Endorsements