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Telosity \\ tel-os-sit-ee \\ (noun) - The intentional movement of a business toward telos (its purpose-for-others) through brand and company culture.

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Free eBook to help you change business for the better -- For Goodness' Sake: Satisfy the Hunger for Meaningful Business -- jointly published with Ogilvy & Mather.

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Get context and insights on the relationship between purpose, brand and culture in our series with Ogilvy & Mather.

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Chart a course toward a purposeful enterprise - the wind is at your back. Get help from our free eBook.

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Telosity \\ tel-os-sit-ee \\ (noun) - The intentional movement of a business toward telos (its purpose-for-others) through brand and company culture.

Thoughts on Purpose in Business

"Nothing personal, it's just business"

We may not have done it consciously, but we have the kinds of businesses that we have chosen. Perhaps it is as much by default as by intention, but we have really never asked businesses to behave as we expect other persons to behave – with some meaningful obligations toward... (Read more)


A New Role for Business

In many places, businesses are often associated with exploitation and even bullying behavior.  Some of my friends see businesses as consumed with only one aim – profit – and choose to enter other fields. To a large degree, these observers are probably right. Or at least they have been…until now.  ... (Read more)


Telos and the Turning Tide of Business

As I began my career in business some thirty years ago, I received a bit of wise advice from John Wilson, a former colleague and mentor. “Chris, don’t try to make business nice! It isn’t nice,” he said, “…but it can be good.”  For a long time, with each passing budget decision... (Read more)


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