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Telosity \\ tel-os-sit-ee \\ (noun) - The intentional movement of a business toward telos (its purpose-for-others) through brand and company culture.

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Free eBook to help you change business for the better -- For Goodness' Sake: Satisfy the Hunger for Meaningful Business -- jointly published with Ogilvy & Mather.

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Get context and insights on the relationship between purpose, brand and culture in our series with Ogilvy & Mather.

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Chart a course toward a purposeful enterprise - the wind is at your back. Get help from our free eBook.

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Telosity \\ tel-os-sit-ee \\ (noun) - The intentional movement of a business toward telos (its purpose-for-others) through brand and company culture.

Thoughts on Purpose in Business

“Short-Termism”

“What felled mighty Kodak was not Sony, Canon or even Apple – fierce competitors though they were. Rather, Kodak was brought first to dismissal from the Dow Jones, and then eventually to its knees, not by competitors but its owners, the shareholders. Make no mistake: This was a suicide.” (Read more)


"Nothing personal, it's just business"

We may not have done it consciously, but we have the kinds of businesses that we have chosen. Perhaps it is as much by default as by intention, but we have really never asked businesses to behave as we expect other persons to behave – with some meaningful obligations toward... (Read more)


A New Role for Business

In many places, businesses are often associated with exploitation and even bullying behavior.  Some of my friends see businesses as consumed with only one aim – profit – and choose to enter other fields. To a large degree, these observers are probably right. Or at least they have been…until now.  ... (Read more)


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