In recent years, Simon Sinek has rocketed to popularity as a writer and speaker largely because of two important quotes that cleverly contradict conventional wisdom. The first says that to discover their leadership potential, people (and businesses, for that matter) should "start with why." In other words, “why” is the foundation from which all growth and work should follow for both individuals and organizations. From that paradigm, where “why” is paramount, follows his great sales quote, "people don't buy what you do, they buy why you do it." Great stuff.

If you aren’t one of the nearly 14 million who have watched this TED talk, we’d encourage you to watch him share these ideas in a TED talk. And if you have seen it, go ahead, watch it again… Despite the fact that his thinking still seems to invite the response “good idea, now what?!” we like where he’s going with this.

(The video's a but grainy at times, but the audio is good.)

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