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In recent years, we have seen a series of social, generational and technological trends - ones like the advent of social media, the internet revolution which is democratizing information, the array of Benefit Corporations (B Corps) springing up, the concept of “shared value,” the Occupy Movement, millennials and their quest for meaning at work, a burgeoning “sharing economy,” and the list goes on... These trends suggest that we are in a period of change not seen for generations.

There's a new horizon in the relationship between business and society. This demands a new model for the company, even a new theory for the existence of business. We seek to explore that territory with you, and anyone else who will join. In that exploration, we intend to make a unique contribution by offering of a hopeful and imaginative archetype for the sort of company that will lead on this new horizon. We call it The Purposeful Enterprise.

We have been observing changes in business for years now, and synthesizing what we've seen through an ongoing blog series with Ogilvy & Mather that counts more than 250,000 views. That growing insight has developed into a short book, also published by Ogilvy & Mather, entitled For Goodness' Sake: Satisfy the Hunger for Meaningful Business that was completed in late 2016.

As customer and workforce demands shift in the context of looming global problems, companies must offer meaning and contribution to society, and will do so by delivering on a purpose-for-others (a "telos") and therefore meeting a need that lies outside of themselves and beyond their owners and even employees. This will require a clear focus and the actions to match.

What if companies pursued meaningful purposes lived out authentically through brand and company culture? They can… if you lead. We’ll supply hope & a vision of where to go.

That's what we're here for.

Telosity is led by by Chris Houston and is an initiative of The Change Alliance, a boutique management consulting firm specializing in the areas of purpose, strategy, change management, governance and leadership development. 

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