Here's an interesting and insightful video about what motivates us. It's from a talk given by Daniel Pink, and it might (as it did for us) turn some of your assumptions about motivation on their ear. Through the lens of personal motivation and behavioral science, Pink suggests that our businesses and organizations are ripe for a change in the way they conceive of themselves and relate to us.

It's a powerful suggestion that Purpose will help unlock success for the company of tomorrow – because, as Pink says near the end of the video, "we are purpose maximizers, not only profit maximizers..." 

Have a look and share your response.


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