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Why Insurance? A talk by Chris Houston at ICEF2019

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Your Customer’s Experience is the Realization of your Brand

Share this article I am joined this week in writing by my young colleague Dan Lovero who knows how to turn ideas in value-creating service!  Yesterday began one of the longest waits in the gardening cycle.  Every step is slow, begging an abundance of patience.  Even the recent weather catapult from snow to 80+F in …

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Digital Work: Less is More

Why it is Time to Get Rid of a Whole Lot of Unnecessary Work  It is tempting in this season of vigorous planting, for the gardener to think that more is better. Sadly, it is not!  Even those of us whose thumbs will not ever turn green know the rudiments of planting density. I cannot …

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“Real” Brands are going to thrive, will Yours?

As I stood leaning on the hoe pondering the newly emerged leaves on the soil below, I thought to myself, “these two plants have always confused me!” For the master gardener, there would have been no confusion, but for the peripatetic consultant turned work-from-home farmer, it was a puzzle.  To hoe, or not to hoe, that was the question.  …

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