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Your Customer’s Experience is the Realization of your Brand

Share this article I am joined this week in writing by my young colleague Dan Lovero who knows how to turn ideas in value-creating service!  Yesterday began one of the longest waits in the gardening cycle.  Every step is slow, begging an abundance of patience.  Even the recent weather catapult from snow to 80+F in …

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“Real” Brands are going to thrive, will Yours?

As I stood leaning on the hoe pondering the newly emerged leaves on the soil below, I thought to myself, “these two plants have always confused me!” For the master gardener, there would have been no confusion, but for the peripatetic consultant turned work-from-home farmer, it was a puzzle.  To hoe, or not to hoe, that was the question.  …

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Painful Pruning Prepares Plants to Produce Plentifully

How to remove ‘dead wood’ in a healthy company while keeping it human After more than thirty years of walking with business leaders managing through good and bad, I am always moved by the hardest personal challenge they ever face – terminating a person whom they like but no longer fits the needs of the …

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How to find solid ground for your business in an unknowable future?

Lessons for business leaders amid COVID-19 from the farm of Chris Houston Who knew that a simple Sunday morning breakfast could provide counsel on the two essential assets all business leaders require: the quality of resilience and the adaptive thinking tools of scenario planning. This morning, on our farm, I gathered the first fresh wild …

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